Synopsis
Identifies an eight-step
process that every company must go through to achieve its goal, and shows
where and how people, good people, often derail.
The Eight
Steps
The first four steps help to defrost a
hardened status quo. They are:
ˇ establishing a sense of urgency
ˇ creating the guiding coalition
ˇ developing a vision and strategy
ˇ communicating the change vision
The next stages then introduce many new
practices:
ˇ empowering a broad base of people to
take action
ˇ generating short term wins
ˇ consolidating gains and producing even more change
The final stage is required to ground the
changes in the corporate culture, and make them stick:
ˇ institutionalizing new approaches in the
culture
Annotation
Geared toward
managers and business students, this leadership guide identifies an eight-step
process that companies must go through to achieve their goals. It also
details change issues, the force behind successful change and future trends
for organizations. To help illustrate principles, the author provides
interesting stories and examples.
From
the Publisher
What will it take to
bring your organization successfully into the twenty-first century? The
world's foremost expert on business leadership distills twenty-five years of
experience and wisdom based on lessons he has learned from scores of
organizations and businesses to write this visionary guide. The result is a
very personal book that is at once inspiring, clear-headed, and filled with
important implications for the future. The pressures on organizations to
change will only increase over the next decades. Yet the methods managers
have used in the attempt to transform their companies into stronger
competitors - total quality management, reengineering, right sizing,
restructuring, cultural change, and turnarounds - routinely fall short, says
Kotter, because they fail to alter behavior. Emphasizing again and again the
critical need for leadership to make change happen, Leading Change provides
the vicarious experience and positive role models for leaders to emulate.
The book identifies an eight-step process that every company must go through
to achieve its goal, and shows where and how people - good people - often
derail.
The Heart of
Change