From
the Publisher
When was the last time
you had a creative idea? This morning? Last month? Last year? Sometimes you
need A Kick in the Seat of the Pants to get your thinking going. This
book does just that by taking you on a guided tour through the four roles of
the creative process-Explorer, Artist, Judge, and Warrior.When it's
time to seek out new information, adopt the mindset of an Explorer.
Get off the beaten path, poke around in outside areas, and pay attention to
unusual patterns.When you need to create a new idea, let the Artist
in you come out. Ask what-if questions and look for hidden analogies. Break
the rules and look at things backwards. Add something and take something
away. Ultimately, you'll come up with an original idea.When it's time to
decide if your idea is worth implementing, see yourself as a Judge.
Ask what's wrong and if the timing's right. Question your assumptions and
make a decision.And when you carry your idea into action, be a Warrior.
Put a fire in your belly, eliminate your excuses, and do what's necessary to
reach your objective.
Kick provides exercises, stories, tips, and Roger von Oech's
proven techniques to help you strengthen each of your own creative roles.
