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| Wow, What a Great Event! |
Learn how to create
and coordinate successful special
events. Develop skills, find
resources and gain confidence to
plan and produce any size or type of
event. This course reveals proven
tips, tools, techniques, and
procedures used by experts and
master event planners to help you
avoid embarrassing and costly
planning errors or production
mistakes.
You'll discover how to select the
right suppliers for food,
decorations, entertainment, and
you'll learn how to effectively
employ them within your own
budgetary constraints. You'll get
easy access to event industry
information compiled by and for
professional event planners. We'll
even point you in the right
direction to meet other event and
meeting planners and to join a
professional association or industry
group. You'll be so excited with
your newly gained confidence and
expertise that you'll want to start
planning your next event even before
this course is over. |
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Please
click here to take this course through an accredited
college or university in your community.
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Syllabus:
A new section of each course starts monthly. If enrolling in a series of
two or more courses, please be sure to space the start date for each
course at least two months apart.
All courses run for six weeks, with a two-week grace period at the end.
Two lessons are released each week for the six-week duration of the
course. You do not have to be present when lessons are released. You
will have access to all lessons until the course ends. However, the
interactive discussion area that accompanies each lesson will
automatically close two weeks after the lesson is released. As such, we
strongly recommend that you complete each lesson within two weeks of its
release.
The final exam will be released on the same day as the last lesson. Once
the final exam has been released, you will have two weeks to complete
all of your course work, including the final exam.
Week One
Wednesday - Lesson 01
No matter what you need or hope to accomplish, you'll inevitably need to
plan it first. How many times can you recall being in a quandary and
needing some direction? You'll get that direction after you read this
first lesson! Today, we'll lay out a step-by-step approach for event
planning that's simple, straightforward, and works every time.
Friday - Lesson 02
You're surrounded by themes in your daily life. If you're a fashionista
who follows all the latest fashion trends, there's likely a theme to
your seasonal wardrobe. When you watch the home improvement shows on
cable television, you learn how to create a theme that dominates your
home decor. If you garden, you know that the selection and arrangement
of your flowers, shrubs, statuary, and outdoor furniture will result in
a theme. In this lesson, you'll learn when to use and when to avoid a
theme at your events. Then we'll discuss how to bring your theme to life
using your all of your senses. We'll conclude the lesson by looking at
two theme examples to help spark your own creativity.
Week Two
Wednesday - Lesson 03
Today, you'll find out why there's a lot more to selecting a site than
booking your neighborhood hotel or banquet hall. Location, location, and
location are the three key words everyone uses when talking about any
kind of real estate. An event site is a unique type of real estate and
an important part your event's success. In this lesson, we'll categorize
various types of event sites and look at some criteria that will
ultimately help you make your site selection.
Friday - Lesson 04
Now that you know which site you'll use for your event, it's time to get
out your pencil and paper and start planning how you'll use the space.
In today's lesson, you'll learn which site diagrams you'll need, how to
develop a room layout, and which sketches you'll want to request or
create yourself. I'll teach you how to walk through your site and make
observations, noting everything that will be a potential help or
hindrance to you, your guests, and your event.
Week Three
Wednesday - Lesson 05
Have a snack and a beverage at your side while you read this lesson!
Today's extensive discussion about the selection and serving of food and
beverages will likely spur your appetite. It may also help you recall
memorable meals that you've enjoyed in the past, or help you conjure up
ideas about fancy foods that you'll want to feature at your next party.
If that's not enough, links in this lesson's supplementary material will
really tempt you with colorful pictures and extensive recipes of
delectable food and drink. I'm sure you'll refer to this lesson and its
resources long after you've finished the course!
Friday - Lesson 06
Entertainment is a key component of most any event. There are many
potential resources to go to for entertainment, but you have to know
where to look. This lesson is chock-full of valuable entertainment
source information for novice event planners and experienced
professionals alike. After you finish reading the lesson, be sure to
check out the extensive list of links in the supplementary material.
Week Four
Wednesday - Lesson 07
Developing a decorating theme for your event can help you free your
inhibitions and let your creative juices flow. If anything provides a
limitation, it's usually the budget. But even then, you can beg, borrow,
or buy at a discount to make your big ideas come to life! I'll show you
how in this lesson. We'll also pay special attention to color and
special lighting that will make your events eye-popping. This lesson may
end up being your favorite in the course because it's just so much fun
to decorate a space for a party or an event.
Friday - Lesson 08
Today, we'll examine corporate sponsorships, which are proliferating and
are an important means of covering the major costs of many events, maybe
even some of yours. If you're not a fundraising professional, don't
think that this lesson isn't for you. While we'll discuss donations and
grants, we'll also talk about a lot more.
Week Five
Wednesday - Lesson 09
Ever worry that you'll go through all the trouble of throwing a grand
event but no one attends? If you follow the advice you'll read in this
lesson, you can almost ensure that you'll avoid that problem. In this
lesson, we'll look at all the different modes of promoting your event,
including word-of-mouth, print, electronic media, and media relations.
Friday - Lesson 10
Few of us can handle all the little details of our events completely
alone. You'll almost always need some help—sometimes quite a lot of
help. But, as you'll discover in this lesson, you can hire anything from
a small team to a large committee to help you with your own event. After
we talk about who these people are and how they can assist you, you'll
gain some insight into how to get the most out of their help, and you'll
learn how to avoid the worst problems in personnel matters.
Week Six
Wednesday - Lesson 11
Evaluating your events soon after they're completed is a great way to
learn from your mistakes. How better to visualize the best way to
proceed with your future events? In this lesson, you'll learn what to
look at and who to consult as you do your own examination and
evaluation. We'll also discuss surveys and focus groups.
Friday - Lesson 12
If you truly enjoy creating special events, you'll want to continue your
education—formally or informally—and widen your circle of professional
colleagues once you complete this course. In this lesson, you'll learn
many ways that you can do both!
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